Well now that this topic has switched to talking about copyrights and such I'll add some more to it.
It would be the trademark that would protect that statement. Just like "got sand?". That is trademarked so if anyone else used it to market clothing, stickers or whatever said "got sand?" technically the owner could sue them if he wanted it.
Copyright laws would protect the font and overall design of the work.
It gets confusing but read this...
Check it out- who cares at this point. Screw it. Jesse, make like 30 of em!